Your biggest marketing breakthrough is in a formula.

In every beloved brand, a mix of smaller initiatives have worked together to create a formula for marketing success.

Formulaic reveals how this system can help you today.

Formulaic gets to the bottom of what makes a brand truly great

Michael Shaver


Children's Home Society of Florida


"In Formuliac, Matt does a great job demystifying the magic bullet by illustrating the importance of building an enduring brand. I thoroughly enjoyed his approach in breaking down an otherwise complex issue into smaller, more understandable elements, the importance of which few appreciate."

John Rivers

Founder & CEO

4 Rivers Smokehouse


"I found Formulaic to be a thought-provoking read for any sized business. Many 'marketing' books focus on one element of marketing. Thinking through your entire offering is essential to success. Formulaic provides this framework in a simple and insightful manner."

Brian E. Miller

Executive Vice President

MarrioTt Vacations Worldwide


"Certo shares thought-provoking and relevant approaches that all businesses, big and small, should consider.  Formulaic artfully shares stories that bring to life key insights that are both actionable and impactful, for those with the courage to be different and disciplined. "

Dana Bledsoe


nemours children's hospital

"In this new world order, small, fast and smart companies can be the Goliaths of the world. Having a solid marketing foundation is the only way to compete. Formulaic is a great resource to help owners and companies navigate the marketing world by focusing first on what is important."

Paul Ellis


Foundry Commercial

Meet the Author

Matthew W. Certo is CEO & Principal of Findsome & Winmore, a digital marketing agency he founded in 1995. Over the course of two decades, he has helped hundreds of companies create and grow customer relationships using digital marketing strategy and tactics. In addition to writing Formulaic, he is the author of Found: Connecting with Customers in a Digital Age.